Project: Rock and Ice Magazine
Title: Art Director/Designer
Project: Ascent Magazine 2013 - 2015
Title: Art Director/Designer
As Art Director I oversaw all aspects of design, typography, layout and photo editing for the 112 page annual coffee table publication.
A collection of favorite feature speeds that have run in Trail Runner Magazine over the last couple years.
I am responsible for all art direction and design for each feature Blending typography, photo editing, content flow and page layout into a feature story that supports the writing and story concept in a clear and visually captivating way.
Art Direction and Design
Art direction and design in collaboration with the North Face and Rock and Ice Magazine. These two editorial based, print advertising campaigns for the TNF Summit Series ran as eight page stories in Rock and Ice magazine in 2015 and 2016.
Design: Editorial, Non-Profit
Project: American Alpine Club Magazine
Title: Freelance Designer
I art directed, designed, and produced this 100 page magazine titled Guidebook to Membership I worked closely with the AAC Marketing director to develop a style guide and brand image that would reflect the organization's mission. We went on to develop the content elements that would guide a reader through the benefits of membership in a concise and intuitive manner.
Design: Print Advertising
Project: Access Fund Advertising Campaigns
The "protecting access" ad campaign was focused on the organizations ability to protect access to lands for climbing. A bold clean design and typography was used for impact and clarity. I also sourced the image for it's sense of place and dramatic lighting. The "be a member" ad campaign focused on increasing membership.Black and white portraits of famous climbers, who were also members, were used to provide a human connection to the viewer and symbolized the individual member. Black and Orange were standard colors used throughout the organization's literature. The colors provided a bold and powerful accent to the ad.
Project: Climbing Magazine
"producing layouts that really hit the mark."
I have been a magazine editor since 1992, and in the nearly two years I knew Randy Levensaler at Climbing Magazine, I found him to be the most positive and productive “team player” I ever worked with.
Randy’s pure design skills were superb, and the work load he managed would have crushed many art directors, but what really stood out was the synergy we could generate, producing layouts that really hit the mark.
As Features Editor, I would try to articulate story themes I considered important, or a general feel or style, though I seldom knew exactly what would give me the look I was after. (Typical statement: “Maybe a treatment that’s a little Deep South, but not too over-the-top or hokey, and really show the landscape when you do the imagery.”) Then, in the next design round, Randy would produce a clean new layout that had just the feel I was looking for. He was almost always right on the mark. This happened countless times.
Randy always had great ideas of his own and new elements to add, but never became stuck on presenting something a certain way, or overly attached to a the look of an early study. It was never a fight to move a design in one direction or another. He seemed to be able to manage this kind of teamwork with every editor in the office.
Many of our production cycles were extremely stressful, and Randy had a great way of working with me where we could blow off steam as needed, and cheerfully get our jobs done. I always felt like he placed great value on the quality of our working relationship. Of the half dozen art directors I have seen come and go with during my years in magazine work, Randy tops them all in being fun to work with, and capable of producing real synergy with a team. If I were starting up my own magazine next week, I’d hire him in a second.
Features Editor, Climbing
Project: Urban Climber Magazine
Developed this new editorial design for Urban Climber in collaboration with the Art Director at Backpacker Magazine. We worked together refining our design concepts and combined feedback from the Outdoor Group sales department and president, CEO, and editorial staff. This fast paced redesign required the ability to decipher feedback accurately, problem solve efficiently, turn around new designs quickly, all while keeping the design direction relevant and fresh. Elements included typography, color palette, photo direction, editorial department design, and cover style.
"Randy handled an extraordinarily tough schedule with great skill and enthusiasm."
As art director for both Climbing and Urban Climber, Randy handled an extraordinarily tough schedule (19 editions a year) with great skill and enthusiasm. Some people might have resorted to simply cranking out issues...just get it all done. But Randy was constantly striving to improve the magazines, both in the design of individual stories and pages, and also by working closely with each editor to improve our overall content. For example, he often brought a fresh perspective to story titles and cover lines, and he was always a leader in planning future editions. And since neither magazine has a photo editor, Randy brought his photographic skills to bear by managing photo shoots and handling the majority of photo acquisition and selection. With such a full schedule and such a tiny staff, teamwork was essential, and we all knew we could count on Randy to do what needed to be done.
Editor in Chief, Climbing
Design: Branding and logo design
Project: Pan and Fork Restaurant
Design: logo design
Project: local ski shop logo design
60 year celebration seal. Used on letterhead and stationary
Secondary logo design and just having fun.