Access Fund Branding and Advertising
       
     
AFKinderURB.jpg
       
     
portfolio2009v6-4.jpg
       
     
AF-logo-design.jpg
       
     
AaClogo2008.jpg
       
     
AFwebdesign.jpg
       
     
VT80cover.jpg
       
     
rlevensaler-AFwork-0209-048.jpg
       
     
rlevensaler-AFwork-0209-056.jpg
       
     
Access Fund Branding and Advertising
       
     
Access Fund Branding and Advertising

Project: Access Fund Advertising Campaigns 

The "protecting access" ad campaign was focused on the organizations ability to protect access to lands for climbing. A bold clean design and typography was used for impact and clarity. I also sourced the image for it's sense of place and dramatic lighting. The "be a member" ad campaign focused on increasing membership.Black and white portraits of famous climbers, who were also members, were used to provide a human connection to the viewer and symbolized the individual member. Black and Orange were standard colors used throughout the organization's literature. The colors provided a bold and powerful accent to the ad.

AFKinderURB.jpg
       
     
portfolio2009v6-4.jpg
       
     
AF-logo-design.jpg
       
     
AaClogo2008.jpg
       
     
AFwebdesign.jpg
       
     
VT80cover.jpg
       
     
rlevensaler-AFwork-0209-048.jpg
       
     
rlevensaler-AFwork-0209-056.jpg