art director designer photographer

Field Notes

Mentors - Tom Brown

“Truth. You play with the reader’s ability to be intrigued and investigative within a page or multi-page story but you also allow them to rest and take it all in eventually. I was taught to look at the pacing of an entire magazine and it’s individual pages much like the editing of a good film. As often as I can I use this mind-set to inspire how I suggest pacing to an editor or even to art direct a photographer who is shooting for me. Storytelling is a dying art. It takes attention to detail and the understanding of holding back and not being frivolous with information. Designing for effect is becoming increasingly difficult in a culture where the appetite for feeding the eyes is at a maximum. Whitespace is seen as prime real-estate for chucking more "stuff” on a page, as opposed to using it for moments of tension and scale" –Tom Brown

“Truth. You play with the reader’s ability to be intrigued and investigative within a page or multi-page story but you also allow them to rest and take it all in eventually. I was taught to look at the pacing of an entire magazine and it’s individual pages much like the editing of a good film. As often as I can I use this mind-set to inspire how I suggest pacing to an editor or even to art direct a photographer who is shooting for me. Storytelling is a dying art. It takes attention to detail and the understanding of holding back and not being frivolous with information. Designing for effect is becoming increasingly difficult in a culture where the appetite for feeding the eyes is at a maximum. Whitespace is seen as prime real-estate for chucking more "stuff” on a page, as opposed to using it for moments of tension and scale" –Tom Brown

Randall LevensalerComment