art director designer photographer

Field Notes

A look back at Trail Runner's Dirt Annual 2017

This is one of the projects from the year that I am really happy with. A subtle yet thorough rebuild of the high quality printed annual. It consisted of a complete overhaul of typography and application of a new modular grid system. The new type treatment created a nice play on type scale and contrasting weights. The updated grid allow for larger visuals and more consistently places negative "white" space to rest your eye while reading. 

Great design, I believe, is not always noticed at first, but is simply enjoyed. I would hope that this design effort does just that. Go ahead and take a second look.

RL

Randall Levensaler