Recent Covers

Here are a few recent covers I shot for Trail Runner and Rock and Ice Magazines. Most issues my hard work can be seen inside the covers. But I have been putting some hard work into making images again and it feels really good. It is a treat to be able to land a shot of mine on the cover. Trust me it is not my decision to choose cover shots these days. I hope you enjoy them as much as I enjoyed making them.

RL

The 2017 Ascent Annual from Rock and Ice magazine

This giant 50 year anniversary issue wasn't without its challenges. The main challenge was implementing a design look and feel that could be applied easily and checked easily in the production process. 180 pages in roughly 3 and a half weeks was tough to say the least. The design needed to be clean, simple, and fit within the brand essence. Take a look and let me know what you think? The design was applied to the best of Ascent stories from fifty years.

RL

A look back at Trail Runner's Dirt Annual 2017

This is one of the projects from the year that I am really happy with. A subtle yet thorough rebuild of the high quality printed annual. It consisted of a complete overhaul of typography and application of a new modular grid system. The new type treatment created a nice play on type scale and contrasting weights. The updated grid allow for larger visuals and more consistently places negative "white" space to rest your eye while reading. 

Great design, I believe, is not always noticed at first, but is simply enjoyed. I would hope that this design effort does just that. Go ahead and take a second look.

RL

Witnessing the incredible Hard Rock 100

After years of designing and photo editing layouts of the HR100 in print I finally made it to the Hard Rock 100 to witness it in person. Wow, there is nothing like this race anywhere else in the world. From the wild landscape of the San Juan mountains and the technical nature of the trails here to the distance and elevation profiles of the race course.  I was completely blown away by the incredible feats of strength, endurance and commitment of these racers. It was also inspiring to also see the tremendous level of support provided by the race organization and the trail running community. Hard Rock 100 has a special vibe to it not only because of the location, but also the community of runners that return year after year.

Thank you for the great weekend everybody and the lasting impressions!

-RL

 

Cover photography and editorial design of the 2015 Dirt Annual by Trail Runner

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I am so excited to see the 2015 edition of DIRT come off the press. 120 pages of trail running culture and community. Packed with great photography and writing. All the elements came together to make this edition even stronger than last year. Go get one and read it, I hope it inspires. Many thanks to Rickey Gates, Fred Marmsater, Geoffrey Baker and everyone involved. 

#trailrunnermag #trailrunning #dirt #printisnotdead

Mentors - Tom Brown

“Truth. You play with the reader’s ability to be intrigued and investigative within a page or multi-page story but you also allow them to rest and take it all in eventually. I was taught to look at the pacing of an entire magazine and it’s individual pages much like the editing of a good film. As often as I can I use this mind-set to inspire how I suggest pacing to an editor or even to art direct a photographer who is shooting for me. Storytelling is a dying art. It takes attention to detail and the understanding of holding back and not being frivolous with information. Designing for effect is becoming increasingly difficult in a culture where the appetite for feeding the eyes is at a maximum. Whitespace is seen as prime real-estate for chucking more "stuff” on a page, as opposed to using it for moments of tension and scale" –Tom Brown

“Truth. You play with the reader’s ability to be intrigued and investigative within a page or multi-page story but you also allow them to rest and take it all in eventually. I was taught to look at the pacing of an entire magazine and it’s individual pages much like the editing of a good film. As often as I can I use this mind-set to inspire how I suggest pacing to an editor or even to art direct a photographer who is shooting for me. Storytelling is a dying art. It takes attention to detail and the understanding of holding back and not being frivolous with information. Designing for effect is becoming increasingly difficult in a culture where the appetite for feeding the eyes is at a maximum. Whitespace is seen as prime real-estate for chucking more "stuff” on a page, as opposed to using it for moments of tension and scale" –Tom Brown

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I am excited to be picking up the camera again. Its been awhile, my main focus is design these days. But recently I have done a couple shoots that have refreshed my interest, this one of them. I photographed musician Chris Parker at his house. After hauling lighting equipment into the house and looking around for a spot to shoot I found a skylight in a walk-in closet and decided to keep it simple. I love it when a simple solution to a creative problem arises out of nowhere and when it works perfectly its really special.

I hope to pick up the camera again soon!

Here’s a link to Chris’ music https://soundcloud.com/chris-parker-22

Wow, I know this is an ad, but the photography and riding skills are beyond impressive. Great work Kevin Winzeler!