The 2017 Ascent Annual from Rock and Ice magazine

This giant 50 year anniversary issue wasn't without its challenges. The main challenge was implementing a design look and feel that could be applied easily and checked easily in the production process. 180 pages in roughly 3 and a half weeks was tough to say the least. The design needed to be clean, simple, and fit within the brand essence. Take a look and let me know what you think? The design was applied to the best of Ascent stories from fifty years.


Wow, I know this is an ad, but the photography and riding skills are beyond impressive. Great work Kevin Winzeler!