I art directed, designed, and produced this 100 page magazine titled Guidebook to Membership I worked closely with the AAC Marketing director to develop a style guide and brand image that would reflect the organization's mission. We went on to develop the content elements that would guide a reader through the benefits of membership in a concise and intuitive manner.
American Alpine Club
Design: Non-Profit, Editorial
Project: American Alpine Club "Guidebook to Membership" 2012