Design: art direction, non profit
Projects: advertising, branding, print and web communication
The "protecting access" ad campaign was focused on the organizations ability to protect access to lands for climbing. A bold clean design and typography was used for impact and clarity. I also sourced the image for it's sense of place and dramatic lighting. The "be a member" ad campaign focused on increasing membership.Black and white portraits of famous climbers, who were also members, were used to provide a human connection to the viewer and symbolized the individual member. Black and Orange were standard colors used throughout the organization's literature. The colors provided a bold and powerful accent to the ad.